The Pink Toenail Challenge — Relay For Life 2014
MCPHERSON, KANSAS — Farmers Alliance President & CEO Keith Birkhead was presented with a challenge in order to raise money for the FAMI Relay For Life Team. A member of the team asked Keith if he would be willing to match a $500 donation and have his toenails painted pink if employees raised $500 in a week. Also, if he accepted, then the four other members of the Executive Management Team would have to get their toenails painted, too, unless they paid $100 per person to get out of it. Keith agreed to the challenge, and FAMI employees raised $508 before the deadline! Between that money, the $500 match from Keith, and $100 each from the rest of Executive Management (who still went through with the toenail painting), $1,408 was brought in from this fundraiser alone! And whether or not they’ll actually admit it, we think they rather enjoyed themselves!